This document comprises a strategic plan for Cambridge Counseling Center, Inc. It reviews its strengths, weaknesses, threats and opportunities; presents a series of fundamental statements relating to Cambridge Counseling Center, Inc.'s vision, mission, values and objectives; and sets out Cambridge Counseling Center, Inc.'s proposed strategies, goals and action programs.
This strategic plan addresses the following key strengths, weaknesses, threats and opportunities that apply to Cambridge Counseling Center, Inc. now and in the foreseeable future:
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The promoters' vision of Cambridge Counseling Center, Inc. in 3-4 year's time is:
The Cambridge Counseling Center, Inc. will operate from a larger space and have ample parking for all employees and consumers. The Cambridge Counseling Center, Inc. will have an operating budget of 1,000,000.00 and be profitable. It will employ 20 persons engaged in treatment, support and administration. The Cambridge Counseling Center, Inc. will offer Diagnostic Assessments, Outpatient Mental Health Treatment, Community Psychiatric Supportive Services and Intensive Home Based Services providing quality service to our consumer base. The Cambridge Counseling Center, Inc. will be client centered and offer many clear-cut advantages and improvements to our consumers. The Cambridge Counseling Center, Inc. will expand through growth and services in relation to mental health treatment. |
The central purpose and role of Cambridge Counseling Center, Inc. is defined as:
The Cambridge Counseling Center, Inc., is a private corporation, certified by the Ohio Department of Mental Health. We offer professional mental health services to individuals, families and children within our catchment area. It is our goal to promote a mutually beneficial interaction between individuals served and our community to improve the quality of life for everyone. |
The corporate values governing Cambridge Counseling Center, Inc.'s development will include the following:
� The Cambridge Counseling Center, Inc. operates in accordance with the Ohio Department of Mental Health and Medicaid Standards.
� The Cambridge Counseling Center, Inc. fosters a climate that encourages innovation and diligence among staff and rewards accordingly.
� The Cambridge Counseling Center, Inc. Respects the individual. We believe that the people we serve have the right to personal dignity, respect and the highest possible degree of independence. We are committed to services that promote the individual’s quality of life, focus on the individuals strengths, foster independence, and honor the rights, wishes and needs of the individual.
� The Cambridge Counseling Center, Inc. believes in Professionalism and Commitment to Quality. We feel that we should encourage and reward excellence. We will create a work environment which inspores and promotes innovation and ccreativity, supports education and research, and continually seeks more efficient and effective ways to provide clinical and administrative services. We are committed to a skilled and ethical work force, culturally competent and dedicated to the highest standards of courtesy, understanding and respect. We will be an agency worthy of the highest level of public trust.
Longer-term business objectives of Cambridge Counseling Center, Inc. are summarized as:
� Achieve regular profits and offer above-average returns to shareholders.
� To become the leading, innovative Mental Health Organization within our catchment area providing the best quality of care to our consumers.
� We will work cooperatively with other agencies, both public and private, to assure continuity of services based on the needs of the individual.
The following critical strategies will be pursued by Cambridge Counseling Center, Inc.:
1. Meet the needs of persons served and other stakeholders.
2. Offer relevant, quality services to persons served and other stakeholders.
3. Identify potential new opportunities for the growth and development of programs and services.
4. Promote continuity of care for our consumers.
5. Seek and use input received for continuous quality improvement.
6. Obtain input on an ongoing basis from Persons served, personnel and other stakeholders.
7. Use input received from stakeholders in program planning, performance improvement, strategic planning, organizational advocacy, financial and resource planning.
The following important strategies will also be followed:
1. Arrange for parking accessibility and office space.
2. Strengthen human resources function and introduce more opportunities for staff.
3. Raise additional venture capital.
The following key targets will be achieved by Cambridge Counseling Center, Inc. over the next 3-4 years:
Goal #1 Improve, develop and expand creative programming to meet consumer and community needs.
Objective 1-1: Explore and develop strategy to increase court based mental health programs.
Objective 1-2: Explore, expand and strengthen collaboration/communication with primary care doctors.
Objective 1-3: Promote a mutually beneficial interaction between individuals served and our community to improve the quality of life for everyone.
Objective 1-4: Offer many clear-cut advantages and beneficial treatments meeting the needs of our consumers.
Objective 1-5: Employ 20 persons engaged in treatment, support and administration.
Objective 1-6: Strengthen collaboration and communication with community providers to address emergency needs
GOAL # 2 Develop ways to recruit, develop and retain culturally diverse, professional staff.
Objective 2-1: Update Center library/resource materials.
Objective 2-2: Explore opportunities for wage adjustments.
Objective 2-3: Identify means to express appreciation/recognition to employees.
GOAL #3 Enhance community awareness of mental illness, stigma, and Center Services.
Objective 3-1: Provide educational opportunities to Executive Committee
Objective 3-2: Have staff participate in some type of community awareness activity. Explore client volunteers to participate in such activites.
Objective 3-3: Provide targeted information about Center/services and mental illness to community providers/organizations to include: doctors, agencies, law enforcement, churches, hospitals, nursing homes and courts.
The following strategic action programs will be implemented:
1. The corporation’s internal cash flow will fund all future growth.
2. The Cambridge Counseling Center, Inc. will complete applications for insurance boards.
3. The company will acquire an affiliation agreement with a local doctor to meet our client’s medication needs.
4. The corporation will acquire a small business loan to meet the immediate need for cash resources.
5. The Cambridge Counseling Center, Inc. will recruit qualified individuals to decrease dependence on a few key staff.
6. The company will attempt to acquire the property adjacent to 317 Highland Ave. to create more office space and ample parking for our employees and consumers.